At Google IO, I talked with several of the companies presenting there. It was quite interesting to see what the different companies put into their Wave efforts. But, is there a business model around building wave applications. If there is on way to make money in the future on the app, it might not be interesting to start developing applications for wave.
There were the big players – SAP, Novell, Salesforce and Oracle. SAP and Novell both presented their “Wave” servers. Obviously, there is a model for providing servers/services to organizations with a higher level of group control or/and enterprise scalability. The services interact with Google and other Wave servers, but are being run on independent servers.
SAP is already providing Streamserve to their customers as an on demand solution that they can easily implement already. Novell Pulse is still not available and is waiting for more development, thought it looked like their service was pretty cool. I was standing beside Novell and saw what their application is capable of doing. ProcessOne was doing the same by creating a Wave server.
Salesforce and Oracle showed off how Wave could assist their customers interact differently with their platform. For them, Wave is just another platform they support to get more customers to user their services. I’m not sure if they charge extra for their services or it is just a free add on. If they can get some more customers based on the Wave platform then, it is a success. But they must be making the money on their other subscription service.
For Prezi’s presentation, they used Wave to just get another platform to show their presentations. With the help of the wave interaction Prezi will be able to get more exposure and other channels to deliver their cool presentations. This model is probably one that most of the companies at the stand used – to get more people to use their service, by offering Wave as a spate client for their services.
My goal is to build applications that we can charge for, or some premium model. We will be targeting the Apps Marketplace where we have an easy way to offer applications to organizations, and we have a pretty easy log in concept to make everything work. I’m really happy with the release of Wave for Google Apps and the Apps marketplace. It means that there will be a place where we can sell our services. In the first term it will be Caseish.com, but there will be other.
Then there was the student project processWave.org, a Gravity clone, which seemed to have taken a lot of improvements and was working pretty slick. But they did not seem like they were going to take any future actions in commercialize their projects.
We are also wandering to create a few games. Just to try out how it is possible to create games in Wave. We should provide some free games, and then the ideal would be programs with some more features. But without an appstore it will be more difficult to use and distribute the games. We have wandered to use Adsense on our games, but have no idea on it will be worth the while. So I guess we will have to wait for a free version or make a paid app using a robot to add the access control.
What is your view on how to monetize the way Google Wave applications are built?