Earning money on Google Wave applications

I was talking to Kenneth Joni Jørgensen from Greenclickmedia.dk about how Pay per click options in Google Wave. Kenneth is an expert in creating media campaigns for customers. I talked to Kenneth on how to make money on creating ads in pages.

When I’m going to develop applications to Google Wave, they will probably be supported with a Freemium model. Freemium products have two features a basis and a premium. The basis products purpose is to get people hooked on the service. It will be limited in some features and maybe supported by ads. The paying model will be ad free and have some other extra functions that will appeal to the users like more space or better security. This is the same model Google is using for Apps for my domain, where you can get the service free. With the free version you get ads on your mail. You can also select the paid version, which costs $50 a year. For this amount you get some extra functionalities regarding single singon and no ads.

We where first looking at the wave screen. With the current layout it does not look like there is space for ads like on their search or gmail pages. Google will probably find a place to put the ads, in a way so it will blend into the design.

If you develop an application, which you would like to have some money for you can insert advertisings. A way would be on insert AdSense into the pages. It could be possible to insert AdSense into gadgets like showed in the blog Gadget and Robots interaction. AdSense is just a Javascript, which should be inserted on a page and then it will show the ads. This integration should be fairly simple.

One issue with AdSense is if you are allowed to put the ads on Waves. I’m not sure how own the content, when it is hosted on Google’s servers. Is it Google or the participants in the Wave. I cann’t find any information if you are allowed to set ads on other pages than your own.

AdSense has currently products for Mobile or video, it will make sense also to make a Wave version. This way Google will still make money, and the developer can make money. If the developers can make money on their apps, they will develop more applications.

Is Google Wave a purple Cow

I have been listing to Seth Godin’s Purple Cow audio book on the way to work. It is an interesting book, about creating the most success full products or services, which are such unique that people will talk about them. The book is from 2003, so for an internet product it is quite old. But the point probably still holds.

One of the main issues in the book is to create something, which is so unique that you people starts talking about you product. It is very popular to say that I’m working on a Google Wave project, when talking to people how are working with it. People with less knowledge of IT, does not know what wave is, and it is just a black box for them.

On large part of the adoption should be performed by the innovators. These are the people how just want to use the product because it is cool, not because they need it. They will create a lot of hype of the product; leading to the early adopters will start using the product. This is also achieved with Google Wave. Wave is only opened to a limited number of people at the moment and they generate a lot of noise on the product. Some have concerns about the product, but still positive about the potentials of the product. All the early adapters will inform other people and get them aboard the service, when Wave is ready for prime time.

Seth also says that TV ads, are not cost efficiently. Google is not known for spending anything on advertizing they just use word of mouth or blogs which is faster. So they are using other means for communication.

When the developing product focus groups should be banned, so all the rough edges are removed. I don’t know how the product has been developed, but it has probably stared as a 20% project. The goal with the product has been to develop a product to revolutionize the communication world. It is therefore not a small increment of an existing technology.

It was very interesting to hear the audio program, and then see a lot of the ideas used in Google Wave. The only thing which amazes me is the scale of the product and hype, before it is launched.

Image by sunclover.