I was talking to Kenneth Joni Jørgensen from Greenclickmedia.dk about how Pay per click options in Google Wave. Kenneth is an expert in creating media campaigns for customers. I talked to Kenneth on how to make money on creating ads in pages.
When I’m going to develop applications to Google Wave, they will probably be supported with a Freemium model. Freemium products have two features a basis and a premium. The basis products purpose is to get people hooked on the service. It will be limited in some features and maybe supported by ads. The paying model will be ad free and have some other extra functions that will appeal to the users like more space or better security. This is the same model Google is using for Apps for my domain, where you can get the service free. With the free version you get ads on your mail. You can also select the paid version, which costs $50 a year. For this amount you get some extra functionalities regarding single singon and no ads.
We where first looking at the wave screen. With the current layout it does not look like there is space for ads like on their search or gmail pages. Google will probably find a place to put the ads, in a way so it will blend into the design.
One issue with AdSense is if you are allowed to put the ads on Waves. I’m not sure how own the content, when it is hosted on Google’s servers. Is it Google or the participants in the Wave. I cann’t find any information if you are allowed to set ads on other pages than your own.
AdSense has currently products for Mobile or video, it will make sense also to make a Wave version. This way Google will still make money, and the developer can make money. If the developers can make money on their apps, they will develop more applications.